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Alicia Rodis pioneered the role of intimacy coordinator in the United States. She serves as the intimacy coordinator for HBO studios, consulting on their policies and protocols as well as training and vetting the IC's working on HBO sets. She is a co-founder of Intimacy Directors International (IDI) and is a part of the executive team behind the new company Intimacy Directors and Coordinators (IDC) which specializes in training performers and industry professionals to better approach intimate scenes, as well as trains and certifies intimacy coordinators for film and intimacy directors and choreographers for theatre.

"We hired a woman for the second season whose sole job is to be the intimacy coordinator. Her job is to facilitate the filming of simulated sex and intimacy in such a way that we're protecting the emotions and the dignity of everybody who's involved .... I don't think I'm ever going to work without an intimacy coordinator again."

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- David Simon, on filming THE DEUCE (Rolling Stone)

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